Meet the team

Your designer, Lainee Hermsen

Lainee knew from the age of fifteen that she wanted to design clothing and went on to study fashion design at the Design and Arts College of New Zealand in Christchurch. She started with a streetwear label which soon morphed into creating custom designs for clients including ball gowns, flower girls and mother of the bride outfits. This then lead on to designing her first wedding dress for a friend in 2006. She then hand created individually designed gowns for eight years before deciding to design a collection and outsourcing some of the work.    

 Lainee's goal is to help every woman look and feel stunning, comfortable and confident on her wedding day. For Lainee, this means putting shape, quality and structure before trends. In her fourteen years creating couture experiences for brides her greatest joy is seeing women overwhelmed with a happy sparkle in their eye when they try on their gowns. Lainee really enjoys building a personal relationship with each client. 

Experience gained in New Zealand and European fashion styling has allowed Lainee to develop an aesthetic that speaks to women of all backgrounds. Lainee's innate understanding of a woman’s form and the ability to look past trends allows her to capture shapes that are timeless.

Meet the team

The nuts and bolts of the Lainee Hermsen Bridal experience! 

Wendy Beattie

Fancy pants PA

Meet Wendy, mother of two cute girls and Lainee’s assistant and in-house graphic designer. Wendy brings to the team her uncanny ability to multitask and manage clients as well as an eye for design and colour. Wendy also runs her own design and photographic studio which has been operating since 2017 and specialises in strategic visual development.


Lisa Macale

Social media guru

Lisa is the mother of two gorgeous boys and the owner of a local business called Socialised.
She and her team at Socialised work with Lainee Hermsen Bridal on all things Social Media. From managing the day to day Social Media accounts to running ad campaigns across Facebook and Instagram. Lisa and her team have worked with Lainee for nearly a year now.
Socialised is a full-service Social Media Agency, who work with a number of small to medium-sized business owners both here in New Zealand and also internationally.


Erin Brady

Dress and style extrodinare

Erin is our Californian Kiwi who brings her passion for New Zealand style weddings and a strong background in large scale functions and event planning to the Lainee Hermsen family. She takes care of our Saturday clients and enjoys helping them to choose their dream dress.

 Erin worked with a local company as the wedding planner for six years and now has her own business, Erin Brady Events.


Sam Eid

Tailoring and alteration superstar

Sam is our incredibly talented tailor who is here to finish the final details that will really bring together the wow factor, and fit of your gown. He comes along to all of our first dress fittings once our brides dresses are made, and together with Lainee ensures a perfect fit, discussing adjustments before taking away the dress to his own store for finishing.

He has a local business called Pyne and Eid Tailoring together with his partner Grant. Sam has over 15 years of experience in the fashion industry. After graduating from Whitehouse Institute of Design in Sydney and starting his own tailoring business, he was contracted by Calibre Clothing and Burberry International as their exclusive tailor.